Why is EMV important?
Effective October 1, 2015, Visa will shift the liability to the party that is the cause of a chip transaction not occurring (i.e., either the issuer or the merchant’s acquirer processor) will be held financially liable for any resulting card present counterfeit fraud losses..
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Trusted Business Advisors works with leading merchant services providers. We provide large and small businesses across the United States the ability to accept credit cards for the products and services they sell.